This policy explains how Excellence & Quality Software Solutions LLC ("BY EQ", "we") handles information in connection with LastRing.
Two kinds of people appear in this policy:
- Businesses — our customers, who subscribe to LastRing.
- Callers — the consumers who call or text a business that uses LastRing. If you are a caller, the business you contacted decides how your information is used; we process it on their behalf. Section 9 explains your options.
1. Information we collect
From businesses: name, business name, email, phone number, business address, EIN and registration details required for carrier registration, service and pricing configuration, and billing information (payment card details are handled by our payment processor and never stored by us).
From calls and messages: caller phone numbers, caller names where provided, call audio recordings and transcripts, message content, timestamps, call duration and outcome, and appointment details.
Automatically: log data, device and browser information, IP address, and usage metrics.
2. SMS / text messaging privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding aggregators and providers of the text message service — for example, our telecommunications provider — and those parties may use the information only to deliver the messages and for no other purpose.
Message frequency varies. You may receive messages in response to your contact with a business, including replies, appointment confirmations, and reminders.
Message and data rates may apply.
Opting out. You can stop receiving text messages at any time by replying STOP to any message. You will receive one confirmation and no further messages unless you opt back in. Reply HELP for assistance, or contact us at [SUPPORT EMAIL].
How consent arises. Messages are sent only to numbers that have contacted a business first — by calling or texting its published number — or that have otherwise given consent to that business. We do not purchase, rent, or upload third-party contact lists.
3. Call recording and AI answering
Calls answered by LastRing are recorded and transcribed. Every answered call begins with a spoken notice that the caller is speaking with an AI assistant and that the call may be recorded. Recordings and transcripts are available to the business that received the call.
4. How we use information
To answer and route calls; to send and receive messages; to book and manage appointments; to provide the dashboard and reporting; to bill accurately and manage balances; to register businesses with carriers as required for messaging; to provide support; to detect fraud and abuse; and to comply with law.
We do not sell personal information, and we do not use call recordings or message content to train third-party AI models.
5. Who we share information with
We use service providers ("subprocessors") who process data only on our instructions:
- Twilio — telephony, messaging, and carrier registration
- Groq — AI processing of call audio and text
- Stripe — payment processing
- Google — optional "Sign in with Google" authentication
- [HOSTING PROVIDER] — application hosting and storage
- [EMAIL PROVIDER] — transactional email
We also share information where required by law, to protect rights and safety, or in connection with a merger or acquisition. As stated in section 2, mobile numbers and SMS consent data are expressly excluded from any sharing for marketing purposes.
6. International transfer and access
We are a US company. Our engineering and support staff are located in Jordan, and they may access data as necessary to build, operate, and support the service. Where required, transfers are made under appropriate safeguards. By using the service you acknowledge this access.
7. Retention
- Call recordings: [90 days — CONFIRM]
- Transcripts and message content: [12 months — CONFIRM]
- Appointment and customer records: for the life of the business's account
- Billing and ledger records: as required for tax and accounting, typically 7 years
- Backups are purged on a rolling [30-day — CONFIRM] cycle
A business may request earlier deletion of its data; we will comply except where retention is legally required.
8. Security
Encryption in transit and at rest, role-based access controls, audit logging of administrative actions, and least-privilege access for staff. No system is perfectly secure; we will notify affected businesses of a breach affecting their data without undue delay.
9. Your rights
If you are a business: you may access, correct, export, or delete your account data through the product or by contacting us.
If you are a caller: you may request access to, correction of, or deletion of your information — including call recordings and transcripts — by emailing [SUPPORT EMAIL] with the phone number you called from and the business you contacted. We will forward your request to that business, who is the controller of that conversation, and act on their instruction or as law requires. You may also ask the business directly.
Depending on your state (including California, Colorado, Connecticut, Texas, and Virginia), you may have rights to know, delete, correct, and opt out of sale or targeted advertising, and to be free from discrimination for exercising them. We do not sell personal information or use it for targeted advertising. To exercise a right, contact [SUPPORT EMAIL].
10. Children
The service is for businesses and is not directed to anyone under 18. We do not knowingly collect information from children.
11. Cookies
We use essential cookies for authentication and session management, and limited analytics to understand product usage. We do not use advertising cookies.
12. Changes
We may update this policy. Material changes will be notified by email or in the product. The "last updated" date above always reflects the current version.
13. Contact
Excellence & Quality Software Solutions LLC — [REGISTERED ADDRESS]
Email: [SUPPORT EMAIL]